Ratiotype

About

Wilf Whitty is an independent graphic designer based at Spike Island in Bristol. As Ratiotype he works in print and online for clients in the arts, creative industries and the non-profit sector.

City Rider, Bristol is one of a series of prints made to celebrate cycling in cities. Drawing on a love of mapping, bicycles, typography and exploring urban environments, it charts an imagined journey through the streets of Bristol from A–Z.

The print uses 360 street names which evoke the spirit and history of Bristol, from classics like Gloucester and Whiteladies to the more obscure Landing Lights and Wild Country. One section is reserved for the unforgiving hills no Bristol cyclist can avoid – Bridge Valley, Constitution, Park, St Michael’s – which give the city much of it’s character.

The design is based on the wide rimmed wheel of a fixed gear bike in homage to those unknown riders who drift silently through the streets of Bristol with the bare minimum of mechanical assistance.

Printed in silver ink onto five shades of 270gsm Colorplan paper by White Duck, Bath.